LYCA COMMUNICATIONS

A Boutique PR Agency

Our Projects

Jotun Majestic True Beauty Launching Event
21 February 2020|Pullman Yangon Centerpoint, Yangon

“Norwegian Chemical Company, Jotun celebrates the launch of Majestic True Beauty Premium Interior Paint in Myanmar”2020-02-22-2

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanar
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process 
  • Media Monitoring Report


Suzuki Showcases New Vehicles & Technologies
21 February 2020|Yangon Convention Cente, Yangon

“Suzuki Showcases Latest Vehicles & Technologies Under the Theme of ‘Pleasure of Driving’ at Yangon International Motor Show 2020″2020-02-22

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanar
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process 
  • Media Monitoring Report


Nivea Men Deep Series Launching Event
23 November 2019|Myanmar Plaza, Yangon

“Nivea Men celebrates the launch of the new range of Nivea Men Deep products in Yangon”Nive Men Deep Launching

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanar
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process 
  • Media Monitoring Report

Ovaltine’s Thadingyut Campaign Post Press Release
21 October 2019|Highway Bus Terminals, Yangon

“Ovaltine Myanmar successfully organized its “Warm Family Bonding” Thadingyut Campaign with grandeur”Ovaltine Thadingyut Campaign

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Manage Campaign Program Shooting
  • Onine Media Program Buying
  • Write Press Relase in English & Myanmar
  • Distribute Press Release to Local Media
  • Media Monitoring Process
  • Media Monitoring Report


Ovaltine’s Thadingyut Campaign Pre Press Release
1 October 2019|Yangon

“Ovaltine in Myanmar has taken the initiative activity to build the culture of “Warm Family Bonding” in the suspicious family occasion of Thadingyut with grandeur as it is done every year.”Ovaltine_Post Press Release

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Print Media Buying
  • Manage TV Channel Program Shooting
  • Write Press Relase in English & Myanmar
  • Distribute Press Release to Local Media
  • Media Monitoring Process
  • Media Monitoring Report


Taiwan Excellence Exhibition
26 September 2019|Yangon Cenvention Center, Yangon 

“Media exclusive interview with the spokesperson from Taiwan Excellence and exhibitors  of different companies from Taiwan”Taiwan Excellence Event

Scope of Work

  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Media Buying (Online & TV Channel)
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process
  • Media Monitoring Report

 


Sweety Home Thadingyut Viber Sticker Pack 2019
23 September 2019|Yangon 

“Myanmar’s leading furniture manufacturing and distributing company, Sweety Home Company Limited, today released its second localised Viber sticker pack to mark the Thadingyut celebration, also know as the Lighting Festival of Myanmar”Viber Sticker Pack 2019

Scope of Work

  • Develop Creative Ideas & Concept for Sticker Pack 
  • Create Character for Sticker Pack
  • Publish Sticker Pack in Viber Platform
  • Prepare Monthly Sticker Pack Performance Report for 3-month
  • Final Sticker Pack Performance Report after 3-month
  • Define PR Strategy & Approach
  • Write Press Relase in English & Myanmar
  • Distribute Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Media Monitoring Report

Dawn Microfinance Teams Up with Software Group
14 May 2019|Yangon 

“Dawn Microfinance is teaming up with Software Group to accelerate financial inclusion in Myanmar”

Client & Loan Officer

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Write Press Relase in English & Myanmar
  • Distribute Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Media Monitoring Report

All-New Suzuki Ertiga Launching Event
26 April 2019|Thilawa Special Economic Zone, Yangon 

“Suzuki starts the production and launches much awaited all-new Suzuki Ertiga, a 7-seater model to Myanmar market”Suzuki Ertiga Launching Event

Scope of Work

  • Identify Target Media 
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Arrange Transportation for Media
  • Write Press Release in English & Myanar
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement 
  • Media Monitoring Process
  • Media Monitoring Report

Nestle’s Lactogrow 3 Birthday Carnival Event
23 December 2018|People’s Park, Yangon

“Thousands of childrend joined Lactogrow 3’s Biggest Birthday Bash in Yangon”

Lactogrow 3 Birthday Carnival

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanar
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process 
  • Media Monitoring Report


Ovaltine Nationwide Awarding Event
8 December 2018|Novotel Hotel, Yangon

“Ovaltine awards scholarship to winners of 2018 nationwide Ovaltine Smart Drawing Contest (2)”

Ovaltine Art Drawing Competition

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanar
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process 
  • Media Monitoring Report


Yangon Dry Port Opening Event
11 November 2018|Ywar Thar Gyi, Yangon

“Yangon Dry Port facilities officially opened for services”

KM Terminal Yangon Dry Port

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Arrange Transporation for Media
  • Write Press Release in English & Myanmar
  • Media Management & Media Registration at Event
  • Media Interview Arrangement
  • Media Monitoring Process 
  • Media Monitoring Report


All-New Suzuki Swift Lauching Event
17 October 2018|Myanmar Plaza, Yangon

“Suzuki unveils first time locally produed All-New Swift in Myanmar”

Suzuki Swift Launching

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process
  • Media Monitoring Report


Sweety Home Thadingyut Viber Sticker Pack 2018
8 October 2018 | Yangon 

“Sweety Home Company, one of the leading furniture manufacturing and distributing companies in Myanmar, today released its first localised Myanmar Viber sticker pack for celebrating the most important Thadingyut Festival, also know as the Lighting Festival of Myanmar”Viber Sticker Pack 2018

Scope of Work

  • Develop Creative Ideas & Concept for Sticker Pack 
  • Create Character for Sticker Pack
  • Publish Sticker Pack in Viber Platform
  • Prepare Monthly Sticker Pack Performance Report for 3-month
  • Final Sticker Pack Performance Report after 3-month
  • Define PR Strategy & Approach
  • Write Press Relase in English & Myanmar
  • Distribute Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Media Monitoring Report

Lactogen 3 Rebranding Event
7 October 2018 | Melia Hotel, Yangon

“Nestlé rebrands Lactogen 3 as Lactogrow 3 with a new premium look”Lactogrow 3 Rebranding Event

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process
  • Media Monitoring Report


Vivo V11 Launching Event
25 September 2018 | Melia Hotel, Yangon

“Vivo V11 AI Smartphone makes debut in Myanmar promising perfect shots and immersive design” 

Vivo V11 Launching

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process
  • Media Monitoring Report


Harvey Law Group Press Release
28 June 2018 | Yangon

“Harvey Law Group (HLG) offers an exclusive investment opportunity in South East Asia with the launch of Tommie Hotel Hollywood eligible to the US Green Card Program.”

Tommie Hotel Hollywood

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Write & Translate Press Relase 
  • Distribute Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Medai Monitoring Report

Harvey Law Group Press Release
25 May 2018 | Yangon

“Harvey Law Group appointed as official Southeast Asia’s representative firm for Range Development’s latest branded pool villa resort expansion”

PR1

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Write & Translate Press Relase 
  • Distribute Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Medai Monitoring Report

First Mercure Hotel Debuts in Myanmar
7 May 2018 | Mercure Yangon Kaba Aye, Yangon

“AccorHotels announced the official opening of its first Mercure property in Yangon’s prime locations”

Mercure Official Debut in Myanmar

Scope of Work

  • Identify Target Media
  • Define Strategy & Approach
  • Write Press Relase in English & Myanmar
  • Distribute Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Medai Monitoring Report

 

 

 


Vivo V9 Launching Event
28 April 2018 | Yangon

“Vivo unveils the all-new ‘V9’ AI-Powered FullView™ display smartphone to Myanmar”

Vivo V9 Launching Event

Scope in Work

  • Identify Target Media
  • Define Strategy & Approach
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Media Interview Arrangement
  • Media Monitoring Process
  • Media Monitoring Report

 


 

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