LYCA COMMUNICATIONS

A Boutique PR Agency

Our Projects

Mega Lifesciences Supports to Frontline Health Workers
27 July 2020|Yangon

The donation includes 1,440 Nat Cbottlescontaining 30 tablets per bottle – handed over mainly to the health workers who are working in the various hospitals and medical labs across Yangon

Nat C Covid-19 Donation

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local Media
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

 


Ferrovit Donates Through Khit Thit Foundation
16 June 2020|Yangon

“Total 3,000 boxes of Ferrovit were donated from Khit Thit Foundation to National Health Lab, Clean Yangon, which supports the needy and the healthcare workers who are on the front line during the times of Covid-19 pandemic”

Ferrovit Myanmar Covid-19 Donation

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local Media
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Suzuki Introduces Suzuki Ciaz Upgraded Model
14 June 2020|Yangon

“Suzuki (Myanmar) Motor Company Limited introduces its best-selling Suzuki Ciaz Upgraded Model, a 5-passenger sedan car that manufactured in Myanmar with Japan quality”

Suzuki Sedan Ciaz Upgraded Model

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite for the online launching event
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local Media
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Ovaltine Myanmar’s Nationwide Campaign for Covid-19 Pandemic
May 2020|Yangon

“As the fight against the Covid-19 pandemic continues, Ovaltine Myanmar is rolling out a nationwide campaign to distribute free nutritional supplement to over 320,000 people across 10 major cities in Myanmar through households, orphanages & old age homes”

Ovaltine Covid-19 Donation

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Program Buying
  • Manage Campaign Video Report & Coverage
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local Media
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Suzuki to Construct a New Automobile Plant in Myanmar
23 March 2020|Thilawa SEZ, Yangon

“Suzuki Motor Corporation’s subsidiary for production and sales of automobiles in Myanmar, Suzuki Thilawa Motor Co., Ltd will construct a new plant, which will conduct welding, painting, and assembly of automobiles”

Suzuki Automobile Factory in Thilawa SEZ

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local & Japanese Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Jotun Majestic True Beauty Launching Event
21 February 2020|Pullman Yangon Centerpoint, Yangon

“Norwegian Chemical Company, Jotun celebrates the launch of Majestic True Beauty Premium Interior Paint in Myanmar”

2020-02-22-2

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanmar
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Suzuki Showcases New Vehicles & Technologies
21 February 2020|Yangon Convention Center

“Suzuki Showcases Latest Vehicles & Technologies Under the Theme of ‘Pleasure of Driving’ at Yangon International Motor Show 2020”

2020-02-22

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanmar
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Nivea Men Deep Series Launching Event
23 November 2019|Myanmar Plaza, Yangon

“Nivea Men celebrates the launch of the new range of Nivea Men Deep products in Yangon”

Nive Men Deep Launching

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanmar
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Ovaltine’s Thadingyut Campaign Post Press Release
21 October 2019|Highway Bus Terminals, Yangon

“Ovaltine Myanmar successfully organized its “Warm Family Bonding” Thadingyut Campaign with grandeur”

Ovaltine Thadingyut Campaign

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Program Buying
  • Manage Campaign Video Report & Coverage
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Ovaltine’s Thadingyut Campaign Pre Press Release
1 October 2019|Yangon

“Ovaltine in Myanmar has taken the initiative activity to build the culture of “Warm Family Bonding” in the suspicious family occasion of Thadingyut with grandeur as it is done every year”

Ovaltine_Post Press Release

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Print Media Buying
  • Manage Media Coverage
  • Write Press Release in English & Myanmar
  • Disseminate  Press Release to Local Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Taiwan Excellence Exhibition
26 September 2019|Yangon Convention Center, Yangon 

“Media exclusive interview with the spokesperson from Taiwan Excellence and exhibitors  of different companies from Taiwan”

Taiwan Excellence Event

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Media Buying (Online & TV Channel)
  • Media Management & Media Registration at the Event
  • Manage Media Exclusive Interview & Interpretation
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Sweety Home Thadingyut Viber Sticker Pack 2019
23 September 2019|Yangon 

“Myanmar’s leading furniture manufacturing and distributing company, Sweety Home Company Limited, today released its second localised Viber sticker pack to mark the Thadingyut celebration, also know as the Lighting Festival of Myanmar”

Viber Sticker Pack 2019

Scope of Work

  • Define Communication Strategy & Approach
  • Develop Creative Ideas & Concept for Sticker Pack 
  • Create Character for Sticker Pack
  • Publish Sticker Pack in Viber Platform
  • Prepare Monthly Sticker Pack Performance Report for 3-month
  • Final Sticker Pack Performance Report after 3-month
  • Define PR Strategy & Approach
  • Write a Press Release in English & Myanmar
  • Disseminate Press Release to Local Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Dawn Microfinance Teams Up with Software Group
14 May 2019|Yangon 

“Dawn Microfinance is teaming up with Software Group to accelerate financial inclusion in Myanmar”

Client & Loan Officer

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

All-New Suzuki Ertiga Launching Event
26 April 2019|Thilawa Special Economic Zone, Yangon 

“Suzuki starts the production and launches much-awaited all-new Suzuki Ertiga, a 7-seater model to Myanmar market”

Suzuki Ertiga Launching Event

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media 
  • Media Invite & RSVP Management
  • Arrange Transportation for Media
  • Write a Press Release in English & Myanmar
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation 
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Nestle’s Lactogrow 3 Birthday Carnival Event
23 December 2018|People’s Park, Yangon

“Thousands of children joined Lactogrow 3’s Biggest Birthday Bash in Yangon”

Lactogrow 3 Birthday Carnival

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanmar
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Ovaltine Nationwide Awarding Event
8 December 2018|Novotel Hotel, Yangon

“Ovaltine awards scholarship to winners of 2018 nationwide Ovaltine Smart Drawing Contest (2)”

Ovaltine Art Drawing Competition

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write Press Release in English & Myanmar
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation 
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

Yangon Dry Port Opening Event
11 November 2018|Ywar Thar Gyi, Yangon

“Yangon Dry Port facilities officially opened for services”

KM Terminal Yangon Dry Port

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Arrange Transporation for Media
  • Write Press Release in English & Myanmar
  • Media Management & Media Registration at Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process 
  • Prepare a Media Monitoring Report

All-New Suzuki Swift Launching Event
17 October 2018|Myanmar Plaza, Yangon

“Suzuki unveils first time locally produced All-New Swift in Myanmar”

Suzuki Swift Launching

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Sweety Home Thadingyut Viber Sticker Pack 2018
8 October 2018 | Yangon 

“Sweety Home Company, one of the leading furniture manufacturing and distributing companies in Myanmar, today released its first localised Myanmar Viber sticker pack for celebrating the most important Thadingyut Festival, also know as the Lighting Festival of Myanmar”

Viber Sticker Pack 2018

Scope of Work

  • Define Communication Strategy & Approach
  • Develop Creative Ideas & Concept for Sticker Pack 
  • Create Character for Sticker Pack
  • Publish Sticker Pack in Viber Platform
  • Prepare Monthly Sticker Pack Performance Report for 3-month
  • Final Sticker Pack Performance Report after 3-month
  • Define PR Strategy & Approach
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Lactogen 3 Rebranding Event
7 October 2018 | Melia Hotel, Yangon

“Nestlé rebrands Lactogen 3 as Lactogrow 3 with a new premium look”

Lactogrow 3 Rebranding Event

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Vivo V11 Launching Event
25 September 2018 | Melia Hotel, Yangon

“Vivo V11 AI Smartphone makes debut in Myanmar promising perfect shots and immersive design” 

Vivo V11 Launching

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Harvey Law Group Press Release
28 June 2018 | Yangon

“Harvey Law Group (HLG) offers an exclusive investment opportunity in South East Asia with the launch of Tommie Hotel Hollywood eligible to the US Green Card Program.”

Tommie Hotel Hollywood

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Write & Translate Press Release 
  • Disseminate Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Harvey Law Group Press Release
25 May 2018 | Yangon

“Harvey Law Group appointed as official Southeast Asia’s representative firm for Range Development’s latest branded pool villa resort expansion”

PR1

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Write & Translate Press Release 
  • Disseminate Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

First Mercure Hotel Debuts in Myanmar
7 May 2018 | Mercure Yangon Kaba Aye, Yangon

“AccorHotels announced the official opening of its first Mercure property in Yangon’s prime locations”

Mercure Official Debut in Myanmar

Scope of Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Write Press Release in English & Myanmar
  • Disseminate Press Release to Local & Foreign Media
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

Vivo V9 Launching Event
28 April 2018 | Melia Hotel Yangon

“Vivo unveils the all-new ‘V9’ AI-Powered FullView™ display smartphone to Myanmar”

Vivo V9 Launching Event

Scope in Work

  • Define Communication Strategy & Approach
  • Identify Target Media
  • Media Invite & RSVP Management
  • Write & Translate Press Release
  • Media Management & Media Registration at the Event
  • Manage Media Interview & Interpretation
  • Media Monitoring Process
  • Prepare a Media Monitoring Report

 

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