Yangon – October 7, 2018 – Nestle officially announced today that it has changed Lactogen 3 into to a new premium look known as Lactogrow 3.
The rebranding event takes place at Melia Hotel in Yangon and guests, attendees were welcomed by Mr Hayri Devrim Cobek, Managing Director of Nestlé Myanmar Limited.
“Lactogrow 3 comes with a new premium look and better packaging quality. The price is the same as before but we’re aiming for better quality product with affordable prices for our consumers in Myanmar,” said Ms. Capanzana Michelle Ailah, Business Manager (NIN) of Nestlé Myanmar Limited.
“It will be available for consumers from early October onwards in the local markets including supermakets, pharmacies and retail stores nationwide,” she said.
Lactogrow 3 is a growing up milk for the children aged 2 years & above. The milk is especially formulated with L.Reuteri probiotics help to fight against harmful bacteria in the digestive system, thereby helping to maintain a healthy digestive system of the child.
“The new Lactogrow 3 is the affordable choice of growing up milk formula for children above two years old. Accompanied with its new look and improved taste, it contains DHA, Probiotics L.comfortis, HappyNutri, Calcium and no added Sucrose. DHA needs for the eyes and brain development,” said U Win Pyae Kyaw, Brand Manager of Nestlé Myanmar.
He said Calcium helps to support strong bones and teeth, while HappyNutri consists of 15 vitamins and minerals to support optimum growth and development and no added Sucrose to build healthy eating habits amongst young children.
Lactogrow 3 is available in boxes of 600g based on consumer preferences.
To celebrate the relaunching, Nestlé Myanmar is now offering a special lucky draw program for families with prizes including a visit overseas.
To participate in the program, people need to buy Lactogrow 3, scratch it and send the code number from the boxes to 09 4444 54547, 09 4444 54549 for a chance to win a “Lactogrow 3 Grow Happy” trip to Bangkok’s Dream World in October, Singapore’s Universal Studios in November and Hong Kong’s Disney Land in December. Other prize wins include a free mobile top-up or a chance to win monthly consolation prizes such as free entrance to Yangon Waterboom to enjoy with your family.
- Lactogrow 3 aims to support children to grow happy by providing balance nutrition and a happy environment.
- Because today’s happiness is the beginning of their future happiness.
- “Lactogrow 3 grow happy”
The event features many activities for the children including coloring contest, kid talents program, and entertainment program followed by a panel discussion titled “Grow Happy” on how children needs to grow both physically and mentally by retired Prof. Daw Thet Htar Win, Dr Daw Win Win Myint, Actress Melody and G-Six Beauty Spa founder Ma Thae Thae.
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About Nestlé Myanmar
Nestlé is the world’s largest Food and Beverages Company, headquartered in Switzerland. Nestlé is present in 191 countries around the world and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness agenda. We have been nourishing consumers globally through our quality brands and products for over 150 years.
Nestlé products first arrived in Myanmar in 1915 and Nestlé Myanmar Limited was formed in 2013. Partnering with MDG (Myanmar Distribution Group), Nestlé offers quality products under brands such as NESCAFÉ, MILO, BEAR BRAND, MAGGI, LACTOGEN and CERELAC.